IPC MEDIA- (international publishing company)
IPC produce over 60 iconic media brands. I think they should publish my RNB and Hip-Hop magazine as they do not have a magazine of my genre. However they do publish the magazine NME which is a rock and pop genre. Therefore it won’t be a massive jump. By doing this they will be expanding their business as they originally only cater for leisure sport and lifestyle magazines, publishing a RNB and Hip-Hop magazine will gain them more customers. This will result in them receiving higher profits that will benefit their business. By expanding their business they will be filling up the gap in the market and will also be seen as highly competitive.
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